If medico/certain other professions can definitely do volume discounts on 90% no LMI. Rates are same/slightly more competitive with pricing - put one of these through just recently at 4.6% for similar amount of funds.
I'm quite happy with this, as the FHBers I do see generally have the funds to get a 90% LVR, and at ~600-650k purchases this can save them up to 13k.
In the end, just another arrow in the quiver.