G'day business owners and current/former cold callers, I have a few questions I'd like to run past you. As a bit of background, my current cold calling strategy is:
- Send out some promotional material via email
- Call the prospects a week later and keep calling until I get one of the following: a meeting, a phone discussion (which leads to a meeting or additional information) or a flat out rejection.
I keep a list of approx. 40 prospects at any given time and call them all in one go twice a week.
My questions are:
- Should I continue calling them all (40 phone calls a day) two days a week? Say, Tuesday and Thursday.
- Should I break it up and call half one day and half the other, so that I am calling them only once a week?
- Is calling twice a week overkill or seen as being persistent?
- How many times should I call a prospect before giving up without getting an answer? At the moment, I just ring as many times as it takes to get an answer. In the back of my mind, I think 'What if I had tried just one more time - maybe that would have sealed the deal?' But I also understand that this may be hurting my business as I am wasting time on dead ends when I could be out farming for more prospects.
What are your thoughts? Cold callers - do you have any tips you could offer?
Thanks in advance!
- Send out some promotional material via email
- Call the prospects a week later and keep calling until I get one of the following: a meeting, a phone discussion (which leads to a meeting or additional information) or a flat out rejection.
I keep a list of approx. 40 prospects at any given time and call them all in one go twice a week.
My questions are:
- Should I continue calling them all (40 phone calls a day) two days a week? Say, Tuesday and Thursday.
- Should I break it up and call half one day and half the other, so that I am calling them only once a week?
- Is calling twice a week overkill or seen as being persistent?
- How many times should I call a prospect before giving up without getting an answer? At the moment, I just ring as many times as it takes to get an answer. In the back of my mind, I think 'What if I had tried just one more time - maybe that would have sealed the deal?' But I also understand that this may be hurting my business as I am wasting time on dead ends when I could be out farming for more prospects.
What are your thoughts? Cold callers - do you have any tips you could offer?
Thanks in advance!