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In the London Daily Telegraph: Two US sociologists found that in working out how rich they were, people tended to compare themselves to their peers of the same age.Their happiness, therefore, depended on the relative success of that group. What the media interpreted this as meaning was...

With the price of any purchase - good or service - there is a quality component, a status component, a convenience component and a perceived scarcity component. If you're prepared to forego a couple of these components you can get the quality component at a much lower price. Why do people...

Wouldn't you know you're there when you only own a wrecked car, the clothes on your back & the Mrs has no jewelry? :D Cheers, Aceyducey

If peer pressure influences you, find the right set of peers! Cheers, Aceyducey

Hi Wealthy jay & welcome to the forum! Personally my feeling is 'what pressure?' How can people pressure you into buying new cars & toys? Take you down the showroom, put a pen in your hand & hold you down as they move your arm to sign the contract? Pressure is perceived, not real - unless...