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Can I offer a tangent here and suggest reading the excellent 'The Psychology of Persuasion' Robert Cialdini. To help with wording of any document and just a general great read for anything involving influence of our fellow humans.

Read this snippet in a real estate magazine recently: "Letterboxes don't buy homes!", it's supposed to be a very low strike rate method for generating sales, probably applies for most things. A retired agency owner of some decades recently told me he loved the letter box drop method however...