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I get that but your looking at it from the perspective of a business owner. You're trying to tell the customer what they should be thinking. Wrong. You're customers won't care if the spag bol is $1 more but they will feel cheated and ripped off if you try to get sneaky with stunts like...

$15 a bottle is rort. What are the wait staff on? $20-$25 an hour, add 20% margin on top for the owner and call it $30. Is there really half an hour worth of effort in pouring a bottle of wine? I have never brought my own wine to a restaurant but perhaps if they charged a more reasnoble...

Cakage > Corkage