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How about a sliding scale? Say: move out by, you get: 21-Sep 2,500 28-Sep 2,200 5-Oct 1,900 12-Oct 1,600 19-Oct 1,300 26-Oct 1,000 2-Nov 700 9-Nov 400 16-Nov 100 Then every week you send them a new letter and cross out the ones that have passed. Nice incentive to move, don't you...