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Offering cash with an unconditional contract is a very large carrot to a motivated vendor, particularly one who's had conditional offers fall over. It's offering the cash at the right time to the right vendor in the right way that makes all the difference :)

Others have pretty much summed it up but there's no better news to an agents ears than you being ready to sign an unconditional contract- as good as cash. So, if you're keen on a property and think that you're in the ballpark on price (after verbal conversations with the REA) do your b/p, get...