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I just thought of another way I advertise - I take A5-sized flyers along to the various exercise classes I attend (mostly zumba) and leave them at the front table, where people (and most of them are mums) sign in. This would only work for certain service based businesses - I do it for my flute...

Definitely, definitely definitely you need a web presence. I have found my three latest music students simply through Gumtree. One of my student's mums was despairing, she said she didn't know what to do about her daughter and getting her another flute teacher (current one is going on...