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Ha - that's a good reminder! What WE do by default is NOT the same as what 'everyone' does. Easy to forget that. :)

Are we talking the Mercury, or the Cygnet Times? Editorial, or the bulk ads? It all depends... Generally though, I would suggest don't worry about the paper too much. If you wanted to go for print, I'd be more inclined to do it as a feature in a major paper once or twice if it's special or...