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20% profit margin seems to be the minimum profit when looking at deals. There are developers making more than this today in tight markets, just read some posts under "adding value". This is where you have to be creative, but it also comes with more experience, not necessarily easy to do when...

As a developer I do focus on margins, but so do banks when sourcing finance. ROI is another tool, but personally I am far more interested in margin, net profit what I bring back to the table. I think Syd sounds a little like the Perth market, land has risen so much and end value of the...