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OK, I'm in the mood for flogging that almost-dead horse... ;) Using the shopping analogy, it's more like knowing that your standard weekly grocery shop has always been an average $20 cheaper at store X than store Y in the past, based on numerous times shopping at each store. So even though...

Tomatoes, tomatoes... hmmm, that saying doesn't work so well in text. :D I'm sure we agree on the principles of decision-making; we simply have a different understanding of "opportunity cost" - and I think my understanding is right :p I would argue that in your latter statement you have...

But you can use your existing knowledge to get an idea what the opportunity cost is, Marc. Opportunity cost is not only useful, but I would argue essential for successful investing. Would you invest in residential property if you could earn more on your equity by putting it in a cash...