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Depends. In a street full of owner-occupied houses where most people have been there for years, know their neighbours and attend auctions, word of mouth and local gossip is very powerful (as in the Jan Somers' country town PM example). You can tell if this is the case by observing...

I can see a Perth PM Get Rich Scheme coming up here: 1. Buy a struggling agency with a small rent roll 2. Offer super-low 'honeymoon' PM fees (say 7%) to get landlords to switch (would appealing to tenants of self-managed IPs help if an inducement was offered?) 3. Are reasonably good at...

Kristine, I know you want to operate from your premises, but if you moved to Perth and charged a flat 10% all inclusive management fee, I'm sure landlords would beat a path to your doorstep and you'd have smashed the cosy PM cartel over there through such unheard of low fees ;) Many would...