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There've been a lot of cases where people have been using a name or image for some time and can prove it, so come out ahead in any lawsuits. I've been using my unique made-up name with the same distinctive logo since 2003 and never bothered doing anything special about it. One of the perks of...

I ended up picking my last 'interesting' name purely from what domains were available. It is a vaguely interesting, unique made-up word. I registered it as a business name to get a .com.au but ended up letting both lapse and keeping the .com. Tis not in my sig because it does its own thing quite...

That's a pain ... I recently registered a domain that is a combination of two very ordinary, descriptive words and I was going to wander off and register it as a business name and so forth. I think I might have the same problem ...