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I know plenty of successful food retailers (and other retailers) who still make a killing in the current market. They're the ones with passion, know their product, have a great product (are consistent in their quality) and offer great customer service.

I'm on the midground - I am self-employed & I contract to fill in the voids. Suits me down to the ground. Consultancy is great but sometimes you need some longer continuity or a bigger challenge.