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Just be careful about freebies too - not saying this will be so in your cases, but human beings have a funny habit of not valuing things that are given to them for free. It's funny but people feel they get more "value" paying a fraction of the perceived market price, than getting it for free...

This is actually why many go and start up their own NFPO/NGO for a cause they strongly believe in. It's also what stops donations etc because people fear it is being wasted. The Y-man