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As you can probably guess from my previous posts I have been privy to this kind of information in my previous life. The starting point is to estimate customer catchment area, distance that customers would be willing to travel to a store. The catchment area varies depending on the retail...

Believe me or not but the large enough site with the right 'bulky goods zoning', established population around the site and large enough catchment area (no completion or existing Bunnings store close by) are the most important criterias when Bunnings chooses sites to their new stores. It is hard...

In retail speak IKEA is so called destination store and it's customer catchment area is really large. They have chosen ring road location only because they found the large enough site that was available with good access to major freeways and customers from western and northern side of Melbourne...