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It was the research arm of the creative agency which came up with these names. I suspect the term is designed to convey a strong emotional response and connection to the characterisitcs of the group they were seeking to define. I think they suceeded. ;)

Vultures & 4% I have been in a number of presentations this week, by creative agencies pitching for our work, and one of them had mentioned some research into how consumers respond to recessions or sever economic downturns, and categorised them accordingly, each with their own...