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IMO branding......YBR will be the "small" player taking on the big banks. Dare I say the little Aussie battler. The hangover of the image of the "millions factory"of the pre GFC days around Macq i think still lingers today and wouldn't give it the same cut through and connection to their...

Anything that adds to competition is a good thing for consumers. This article only says what we already know.