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they try to keep it honest by automatically refunding you for dodgy looking clicks (multiple clicks from the same IP for example). However, there is a lot to be said for mis-clicks and mis-taps as well as just plain dopey web users clicking on stuff without reading it first.

you can bid on competitor keywords i.e. Qantas can bid on a keyword like "Virgin" and vice versa. However, this doesn't mean you will show for the keyword due to a range of other factors. The keywords you bid on and price you are willing to pay are two of several factors that determine if/when...