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Not true, you can assign dollar values to your conversion goals. i.e. if the cost per acquisition of each customer equates to $1000 and each customer spends on average $10,000 with you then your ROI will be 9:1 If you know that on average 1 in every 10 emails converts into a sale and your...

Yes, if you haven't already done so create a Google Analytics account and follow the prompts. You will be able to track all traffic to your site then including that generating through Facebook advertising or Google Adwords. You can set up very detailed tracking and monitor conversions so...