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Well... Google is penalising abusers. I even remember the days when people put massive amount of unrelated keywords in HTML's comments tags (so it won't appear at the front end). It is hard to beat big companies who has big budgets and dedicated marketing teams. I guess the trick is to have...

Disagree.Being able to be found through Google is essential to any growing business. Regardless of what ever Google does (right or wrong), they are the major player in this area. We HAVE TO work with what we got.

and that is why SEO is not a static job :)

Just for non-geaks, Penguin update is basically trying to fix webspam. I think it is a great move. Common sense always prevails. Here are few major areas it is looking at: Authority - You can take care of this through the use of Author Rank along with social networks especially Google+. I need...

I have started getting into it. I sent a PM.

Regarding website - SEO is critical. It is not too difficult if you know what your doing and spend a bit of time. Recently I managed to get a two sites ranked high if you search on suburb and field. Eg1: Search "camberwell accountant". www.proactiveaccounting.com.au comes up quite high...