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  1. evand

    Selling IP - Ad just isnt right!!

    Which bit turns you off? The 'impress your friends' part? It was only an example off the top of my head as i was typing.
  2. evand

    Selling IP - Ad just isnt right!!

    You need to include the benefits of the features, not just the features themselves in your copy. eg 1: impress your friends with a great dinner party in the beautifully spacious kitchen & dining room. eg 2: Imagine your kids happily playing on the huge, grassy rear yard while you & hubby sit...
  3. evand

    Selling IP - Ad just isnt right!!

    Its typical RE stuff...boring photos, boring copy. They generally dont know how to market properly. The copy is only descriptive, its not selling a thing. And the photos are very average. I would ask for better (i have) and/or supply him your own pics and copy. (i have)
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