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In the end you only need one person to see the ad. My builder has advertised in our local paper, wanting to pick up a granny flat build. He doesn't want to pick up more than a couple of builds. He's gone for the paid version of the paper, even though it doesn't have a big circulation, as it is...

There's still a place for newspapers. The place I'm selling is suitable for an investor. Investors are probably more likely to be computer literate than an older owner occupier. A higher end or well established property, suitable for an older couple, may be worth advertising in the newspaper.

From the property I'm selling now. We've had 17 inspections. 13 came from internet and 4 from the signboard out front.