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Regardless of how it happens, rates are rapidly increasing in many industries, which makes it hard to build a long term business entirely based on adwords. I have been reading alot of books on the topic recently and all of the experts advise a balanced strategy, rather than a single source of...

From the NY times on Adwords costs http://www.nytimes.com/2012/10/18/business/smallbusiness/as-pay-per-click-ad-costs-rise-small-businesses-search-for-alternatives.html?_r=0

The issue with adwords is that they could change the pricing structure to double overnight and kill off your business that way too. Best to take a balanced approach, without too many leads coming from a single source.