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I wish you luck with your 'fly by the seat of your pants' strategy

Thanks. I wish you well with your 'jump and wish for blind luck' strategy.

Advice? Lol. Porter doesn't give you advice, nor tell you what to do and not do. Porters five forces is a model used to analyze the competitive nature of an industry, whether its an attractive industry to be in, and what has an impact on profitability. Similar to investing in property... Some...

And people wonder why 50-70% of small businesses actually do fail within the first 1.5 years...

If I was looking to buy an Australia post, I would analyze it using Porter's Five Forces to see if it was attractive to get into.