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Judging a business on multiples of profit is like assuming all businesses are at the same stage in maturity. Ive run businesses for years showing little or no profit because i was throwing everything back in growing in. If you saw a p/l you would think its worth nothing but go back and look at...

You have to stop listening to the business brokers your dealing with. I've been running two businesses succesfully for 10 years and just started a 3rd. How long have you been in business TMNT? Of course, but OP stated what kind of business it is. It's not a service style business. They...

These calculations of Y x Z = X are all nonsense. If I was buying a business I would be looking at a few points. 1: How much profit is it making and how long has it been making it 2: How much turnover is it doing and how long has it been doing it 3: Is it showing growth? 4: Is there anything...

Is it showing profit at the moment? Owners drawing a wage? Do they import their own stock? To be honest without knowing details, i think $450k is way too much to pay for a business doing those figures. For 450k I would want to be seeing 1mil turnover at least.

Whats the turnover like?

It would have to be a ripper of a business to pay back 450k in 3 years...

Depends how well it is set up. It can take years and years to build up a cache of good loyal customers for an online (or any) business. Can take years to test different marketing methods until you hit the right ones. Finding the right suppliers, developing the right logistics...