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Great movie!

Just re-reading the book again and remember now making a few mistakes in this old post: The above strategy was the brain child of Harry Sonneborn. Smart man.

Rickardo, it's 'McDonald's: Behind The Arches'. I bought it on Amazon, but I do recall seeing it in book stores here on occasion, though it may be out of print now. Brilliant read and would highly recommend it to anyone interested in business, systems or just the interesting story behind McDonald's.

I'm assuming their license agreement forces them to import food to ensure the standard of the product, and I'm just guessing, but also perhaps because not all of the required product is available from local suppliers or at least not at the standards required? I say this as McDonalds from the...

As a brand they're in the customer satisfaction game, not the burger game like most think. Kroc once said something along the lines of "I don't know what we'll be selling in 30yrs time, but I know we'll be selling more of it than anybody else." But yes, as a corporation MCD is in the real...

Ha, you joke but I remember seeing that on one of those travel shows 10+yrs ago. It was in a very exclusive and wealthy small skiing town in the Swiss Alps (or somewhere similar) and to keep the presitge of the area, McDonalds were allowed in but it was a full on restaurant with knifes and...

Take a portion of the site for their restaurant, then sell the rest off for the same $14M (or more?) because it's now situated next to a McDonalds restaurant increasing the commercial value? ;)