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From my very basic knowledge so far Mark... They can work, but the success rate is obviously fairly low ie. from 2000 impressions you get 3 clicks. But then that's all you pay for - the 3 clicks. Unless you're a big co. like KFC as you mentioned, where you just want brand awareness and...

Thanks for the great replies guys! It's definitely something I'm looking at when it comes to comparing success results and which ads and where the money is better spent. However, even getting a great CTR on an ad doesn't tell me whether or not those people end up walking through my door. I...

Will definitely be looking more into it, especially Google Analytics, however as I understand it - whilst these tools are useful, as I'm not advertising an online store/product - ROI would be impossible to track. This is why I was hoping perhaps some SS members may have more anecdotal evidence...

Does anyone here have any experience they can share with me regarding ads on Google and Facebook? I've started a few campaigns on both over the last few weeks. I've also been reading some books to get more knowledge and get the ads performing well. Quite comfortable with Facebook ads, but only...