Aborted selling costs - revenue or capital deduction?

Let's say I list an IP to sell, but during the sales process I take it off the market, or perhaps it passes in, and I then keep it as an IP, how do I treat the selling costs that I've incurred, ie marketing, etc.

My gut instinct is that it just increases the cost base for CGT purposes, but curious if anybody thinks it's a revenue deduction?

Cheers
Jonathon
 
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