Could be a timing issue there...
On farm cross bred lamb prices have been over $140 per head in WA recently - all part of the soft commodity "boom". Certainly an awful lot higher than a few years ago...
A lot of WA Wheatbelt farmers are rediscovering the benefits of running both sheep and crop after over a decade of no-one making any worthwhile money on sheep.
Actually apologies for the hyundai quality remark it is reasonable quality.
I don't know what woolies does to it from the farmgate to the store but it never seems as good as the butcher who in WA are more expensive than woolworths...
Lamb is more forgiving in my opinion and I would cop that from woolworths but beef has to be from a butcher if you are BBQing etc. I guess the caveat is it could be just my local woolies?