Reply: 2.1.1.2.1
From: Dave
Hi Kevin,
Ethics? My view is based on experience from both sides of the fence. I
have worked in real estate, have sold properties through estate agents
(and privately), and have bought properties through estate agents and by
by-passing them.
At the end of the day, this is where it's at. We call upon Real Estate
agents to sell our property because we feel they have the
expertise/marketing strengths to do better than we do. Once we give
them permission to market our property, they put the squeeze on us by
wanting an exclusive authority. Their explanation for this is they can
focus all their efforts on selling it...rather than being half hearted,
knowing several agents in the area are also marketing the property. I
used to use the same line. However, in reality this is crap. If
someone calls them looking for a particular property in a particular
location, they will push a general listing property just as hard. In
fact, I used to pride myself on selling a property before my competition
did.
If a vendor does sign an exclusive authority, he/she expects the agent
to actually do all the things he claimed to do..all those things that
"set them apart from the other agents in the area". The harsh reality
is, this more than likely doesn't happen. Isn't this un-ethical? So, shouldn't the vendor have some sort of recourse here? I
think so. Minimum performance conditions in the sale authority ensure
the VENDOR is treated ethically. After all, the agents work for the
vendor, not vice versa...despite how many mouths they have to feed.
I have known far too many people who have been burnt by agents who have
sucked them into signing an exclusive 6 month authority. After the
first month of advertising, the sole lonely board on the property is the
only effort being made to sell the property. And, the poor vendor can't
do a thing about it. That's not ethical, don't you agree?
Wouldn't the vendor appreciate a genuine, self-qualified and motivated
buyer contacting him? I think so.
Kevin, I appreciate you feeling some sympathy for real estate agents.
However, in this case, I would only agree with you if the agents were
able to prove to the vendor they were doing there damned best, above the
vendors expectations, to sell their property. Sadly, this is rare
indeed. So, if real estate agents DON'T add value to the property sales
function, you're right - they themselves defeat the purpose of being
there. I don't think I'm the only person that has this view...or am I?
Cheers,
Dave
p.s I take it you, or someone in your family, is in real estate sales?
p.ss I can honestly say I have never heard the word "gazumping" before. Where have I been?
..it sounds like a term used to describe two gazelles in the act of mating.
