With respect to myself, I received the call just before my daughter was born and work started up for the new financial year. I was asked by a salesperson by phone if I wanted to subscribe. I said no. She asked if it was ok to send me some newsletters. I said no. She persisted and so I said yes, thinking I'd get em look at them in my spare time and I was off the hook. I received the package and open it up, notice wryly that an invoice was put in and put it beside my desk.
4 weeks later I get a call from them. My secretary takes it and she says they want to speak to me. I said to tell them that I was not interested. She comes back and tells me that we can't do that because we agreed to pay for it since the cooling off period expired. I look at the package again and discover at the bottom of the cover letter I didn't read fully was the cooling off period. I was furious. I stated I wouldn't pay and they threatened me with legal action. I got off the phone and made an online Office of Consumer Affairs complaint and mailed back the stuff they sent. Consumer Affairs talked to them directly and they cancelled the invoice.
Today at my office a client comes in and they did the same thing to him, except he paid because he was scared off by their threats. He also was not told about the cooling off period in the initial phone call. He was angry about the affair but I told him they have his money - its too late unless he wants to make an issue of it or make his own complaint.
I did a search on them and I saw that in 2002 they were fined $2,000 for "Asserting a right to payment for unsolicited goods or services without a reasonable cause to believe that there is a right to payment." A similar search on reverseaustralia also shows other people called similarly.
I am assuming that I and my client are not the only targets.