Well, despite being a gag, it is still an experiment, just not the experiment most visitors think it is. More of an experiment on humans' willingness to believe in the paranormal, etc.
I wrote to the author of the website and he gave me this link in his reply:
I'd say that just because over 90% of the population doesn't invest, doesn't make investors smarter than them!
As if all investors are of the same intelligence, and as if there aren't many extremely intelligent people out there, who aren't investors simply due to thier current circumstances.
ps: Notice how my ESP abilities enabled me to log on and reply to a question asked of me within 15 minutes.
very cool experiment... but I'm glad that I have my somersofters who can work this sort of thing out. I have a very poor visual memory, so I never would have noticed the trick.
and the explanations are priceless once you know how it works!
Pen