The flexible glue probably would work OK - in certain area's.
We tiled the entry of a place, unfortunately, that's also where fridges etc get moved in.
If I only thought of this at the time......
Rubber cement will certainly flex, but in doing so, does not provide a firm underfooting for a tile. A 300mm square tile has a fair old area......a large fridge weighs a lot, and when rested, puts its weight on an area roughly 25mm round. When what's under that area can move, there's no support for the rest of the tile, and tiles aren't known for flexibility.......CRACK.
In a bathroom, I reckon it'd work fine.
For an area where furniture moves in/out, I'd avoid it.
Ours did last in the entry for 4 years before the first cracks appeared. I think the tenant of the time wasn't overly careful moving things (not suprising I guess - not their house). Presently (7 Years on roughly), I think nearly every tile's cracked
Agree about cold underfoot though.
Mind you:
Floating boards have their own issues with not letting them get wet etc.....
Vinyl rips when abused, or holes cut into it by chairs with no stoppers.
Every choice has good and bad - pick which works best for the house and you.
Cheers,
Simon.