Judging a business on multiples of profit is like assuming all businesses are at the same stage in maturity. Ive run businesses for years showing little or no profit because i was throwing everything back in growing in. If you saw a p/l you would think its worth nothing but go back and look at the 80% - 100% growth year on year and it paints a very different picture. On the othe hand you could build it up then milk the profits for a year or two to make it look good before you sell it. Then it depends again what industry it is in.
Thats why basing a business worth on multiples of profit is bunk. Whats stoping me from buying a couple of hundred thousand worth of product from my own business to make the profit look nice and juicy? Nothing, buyer beware.
I never said MOE and thats all you look at ,
when people sell their businesses, they aer going to put the best possible story or books forward, so you always have to start deducting whatever you find off the total,
and yes, if you bought heaps of stock off yourself in order to pump up the sales, then it would be a mssive differenec to your previous year, and if you had been doing it for several years in a row, that means you would be paying tax on them, and any beneits you get in the sale would have been eaten up in teh process, and anyone with a keen eye would have picked up on that, just like a hosptiality business all of a sudden doing heaps of catering, catering usually is used to pump up the books
and yes, you obviously need to look at whether its a declining market or at the end of the product life cycle or cycle its in, that is defnitely,
however, if I see a business with no signfiicant potential that ISNT run really poorly, thats profiting zero or $20k for example, Im obviously not going to pay any extra unless there is something that I know that the vendor doesnt know,
I agree, defninitely a case by case scenario, but like Isaid, I always look at profit as a first