Others experiences with selling property without an agent.

A few months ago I mooted the idea of selling my investment property myself. I have done some reading and other research in regard to doing this but really know no one who has ever attempted it.
My reading has suggested that selling without using an agent one, gets a better price, two, saves, of course, many thousands of dollars in agents' fees and three, is actually quite easy to do given one has the time.
I would love to hear of anyone else's experiences in selling themselves, whether they found a support company such as forsalebyowner.com.au useful when they did it and any other advice that may be out there.
Brits
 
A few months ago I mooted the idea of selling my investment property myself. I have done some reading and other research in regard to doing this but really know no one who has ever attempted it.
My reading has suggested that selling without using an agent one, gets a better price, two, saves, of course, many thousands of dollars in agents' fees and three, is actually quite easy to do given one has the time.
I would love to hear of anyone else's experiences in selling themselves, whether they found a support company such as forsalebyowner.com.au useful when they did it and any other advice that may be out there.
Brits

Do a search on SS forums there is heaps of threads on this, sorry don't have much time at the moment to retype it all.
 
Thanks Big Will. I guess that's the problem with being new to a forum. You ask questions and advice that has all been gone over before. Noone could be bothered with the old topics.
I'll see what I can find though the search function throws a pretty broad net.
Brits
 
I would suggest than unless you understand real estate law, have exceptional selling skills and can answer questions to do with the contract, the property and you know the market value ( versus what you want) you could be shooting yourself in the foot.
 
My reading has suggested that selling without using an agent one, gets a better price, two, saves, of course, many thousands of dollars in agents' fees and three, is actually quite easy to do given one has the time.


In my opinion, I highly doubt you'd get a higher price selling privately than when using a seasoned professional agent with runs on the board.
You will save agents fees, but at what cost? How will you know you achieve the best and highest sales result? What past examples could you give prospective purchases to make them feel confident in dealing with you?
Thirdly, anything can be easy to do once you have the time and experience, but why would you bother?
Are you willing to make a mistake this time for the experience gained?

The risk and time is just not worth it, if you want to achieve maximum results.
It goes against using leverage to your advantage and makes one more like a sole trader, jack of all trades, specialist of none type person.
 
http://somersoft.com/forums/showthread.php?t=89439
http://somersoft.com/forums/showthread.php?t=97023

You are right the searching is not the best sometimes it is best to use google and search 'somersoft forum selling without an agent' and find more relevant articles.

Thanks Big Will.
Those posts are really useful. Lots of my reading suggests people actually far prefer to communicate with the vendor rather than a real estate agent who may just be playing games. I believe transparency and honesty to be integral in all dealings and communications including selling houses. There will be a price on my house and if anyone wants to purchase it at that price they can have it. A little negotiation is possible but not much. The price will be right. I don't see the issue however what I want are other's experiences if there are any out there.maybe I've missed something but it doesn't seem too hard to me.
 
In my opinion, I highly doubt you'd get a higher price selling privately than when using a seasoned professional agent with runs on the board.
You will save agents fees, but at what cost? How will you know you achieve the best and highest sales result? What past examples could you give prospective purchases to make them feel confident in dealing with you?
Thirdly, anything can be easy to do once you have the time and experience, but why would you bother?
Are you willing to make a mistake this time for the experience gained?

The risk and time is just not worth it, if you want to achieve maximum results.
It goes against using leverage to your advantage and makes one more like a sole trader, jack of all trades, specialist of none type person.

Hello Ace in the hole
I take it you're an real estate agent.
Fair play to you.
 
Hello Ace in the hole
I take it you're an real estate agent.
Fair play to you.

Jeez, way to just try and dismiss someone else's perfectly valid opinion.

I would never advise my clients to try and sell their own homes unless they had either considerable knowledge or experience in real estate - in some form at least. For example, an experienced investor, developer or valuer.

There are just so many risks and traps with this sort of thing - and that's just the legal side of things.

Don't get me wrong, I don't think its particularly hard either - but its certainly not what you would call "easy".
 
don't waste your time and energy thinking about this. yes it sucks to see $1m+ agents getting your hard earned dollars and blowing it on bentleys, but if you had their skill set and accumulated goodwill YOU would be that $1m+ agent.
 
Jeez, way to just try and dismiss someone else's perfectly valid opinion.

I would never advise my clients to try and sell their own homes unless they had either considerable knowledge or experience in real estate - in some form at least. For example, an experienced investor, developer or valuer.

There are just so many risks and traps with this sort of thing - and that's just the legal side of things.

Don't get me wrong, I don't think its particularly hard either - but its certainly not what you would call "easy".

Have you read Terry Ryder's REAL ESTATE WITHOUT AGENTS? He 's extremely unfairly derogatory of pretty much all real estate agents I'll admit but he does make perfect sense when he says who knows your property better than you the owner and who is going to put 100% effort into selling it other than you the owner?
The way I see it too is that 'considerable knowledge and experience' is not a necessary requirement in selling privately. It's more like here's a house for sale. This is the price. Do you want it or not? Any property with the right price will sell. Real estate agents' 'tricks' to get a buyer to pay more than it's worth do not work. It just pisses people off. I know. I have had to buy through them.
 
Have you read Terry Ryder's REAL ESTATE WITHOUT AGENTS? He 's extremely unfairly derogatory of pretty much all real estate agents I'll admit but he does make perfect sense when he says who knows your property better than you the owner and who is going to put 100% effort into selling it other than you the owner?
The way I see it too is that 'considerable knowledge and experience' is not a necessary requirement in selling privately. It's more like here's a house for sale. This is the price. Do you want it or not? Any property with the right price will sell. Real estate agents' 'tricks' to get a buyer to pay more than it's worth do not work. It just pisses people off. I know. I have had to buy through them.

I'm not an agent.
I had an agent I've known for a while to sell my PPOR a couple years back.
This was in Sydney South before the market started heating up.
He had about 10 contracts out in the first few days, and ended up selling for a decent amount above asking price about 1 week after the first open, which is what I needed as I had already bought a new PPOR on long settlement so I could just move right into it provided a quick sale.
The interested parties were asked to submit their best offers within 48 hours.
The buyer paid much more than they had to in order to secure the property as the 2nd highest offer was only slightly above asking price.

The one thing you may be lacking is networks.
This agency brought their whole team of salespeople, about 10 in total to inspect my property, ordinary 700k house. Then they all network between themselves and their contacts to expose the property as much as possible.
My chosen agent didn't actually sell the property directly, it was another salesperson who introduced the buyer, so they split the commission.

Going solo, without established contacts puts you way behind from the start.

Anyway, good luck selling yourself if you have the confidence and experience to achieve a premium result.
 
Ace in the hole
I really appreciate your information. You had a very good agent it sounds and I understand your suggestion that networking could be of importance.
I believe in certain price brackets and for certain areas perhaps an agent is imperative. However the place I am selling is in a sought after area and is in demand by a certain set. It is a very low maintenance unit, in pristine condition, walking distance to a well serviced, safe shopping area 500 meters away, bus stop in next street, quiet area, small garden if owner has pet. Get the picture?
These kind of properties in this area are extremely attractive to older folk who have lived in the area all their lives, want to sell their enormous blocks (or have sold them) and do not want to leave the area. My property is in high demand. As soon as these kind of units come on the market they're gone.
So you see part of my decision to sell myself is that I believe I'll have a buyer before I've finished erecting the For Sale sign. It will be sold most likely to a local resident who is looking around the streets.
I also believe that an older person will welcome the honesty and genuineness I will show them. I think that a lot of older people think the whole smart ****, fast car real estate business is a whole lot of poppy ****.
The other point is I know absolutely what this unit is worth. It is not worth 340 000. It is not worth 310 000. It is worth 330 000 give or take a few thousand. I know this area like the back of my hand. I have another 3 rentals properties in it. I watch the market like a hawk.
And, and this is the big and, I don't really have much other income other than my properties so a saving of 6 to 10 grand on agent's fees is my income. I have time - lots of it - to put into this. I am not busy building my Career or raising a family. This is my job so am prepared to learn and do everything I need to to make this work.
 
Good luck Brits, even if you get $5,000 less the experience will be worth it. Let us know how it all goes and publish how you found it from first hand experience.
 
Cause of their expertise and you could say that about most people's job..

Why need a painter, we can all paint.

Taxi driver - I guess uber is trying to address that

You are able to sell your own property without being a licenced agent however you do to sell someone else's property.
 
I sold a house without an agent.

We had it on the market through an agent - but didn't get any offers. So we took it down and rented it out for 12months. One of our neighbors had been keen when it was on the market, but weren't in a position to buy.
They approached us towards the end of the rental period to ask if we were interested in selling. Which we said we were. They made a couple of verbal offers and then one via email.
We simply said if you are interested put the offer in writing on a RE contract. They gave a silly offer, which we didn't entertain - but countered. They were back and forward for a while, and I ended up saying "you have until Friday to sign, or the deal is off and we will rent it back out". They signed.

It was a fair bit of effort on our part and the buyers were pretty painful to deal with. In the end we sold for what we wanted sell for. The extra savings from not using an agent, would mean that the agent would have to have sold it for over market value for us to achieve the same result.

I wouldn't bother marketing it myself. Just too much hassle. However, if a buyer approached me for an "off market" sale I would do it again.

Blacky
 
Ace in the hole
I really appreciate your information. You had a very good agent it sounds and I understand your suggestion that networking could be of importance.
I believe in certain price brackets and for certain areas perhaps an agent is imperative. However the place I am selling is in a sought after area and is in demand by a certain set. It is a very low maintenance unit, in pristine condition, walking distance to a well serviced, safe shopping area 500 meters away, bus stop in next street, quiet area, small garden if owner has pet. Get the picture?
These kind of properties in this area are extremely attractive to older folk who have lived in the area all their lives, want to sell their enormous blocks (or have sold them) and do not want to leave the area. My property is in high demand. As soon as these kind of units come on the market they're gone.
So you see part of my decision to sell myself is that I believe I'll have a buyer before I've finished erecting the For Sale sign. It will be sold most likely to a local resident who is looking around the streets.
I also believe that an older person will welcome the honesty and genuineness I will show them. I think that a lot of older people think the whole smart ****, fast car real estate business is a whole lot of poppy ****.
The other point is I know absolutely what this unit is worth. It is not worth 340 000. It is not worth 310 000. It is worth 330 000 give or take a few thousand. I know this area like the back of my hand. I have another 3 rentals properties in it. I watch the market like a hawk.
And, and this is the big and, I don't really have much other income other than my properties so a saving of 6 to 10 grand on agent's fees is my income. I have time - lots of it - to put into this. I am not busy building my Career or raising a family. This is my job so am prepared to learn and do everything I need to to make this work.

I think this is the issue for a lot of people that try and sell their own home. Their home is always better than the one next door or the one down the street. It's always in a better location for this reason or that reason when in reality, it is these rose coloured glasses that prevent the owner from aproaching the situation impartially and achieving a successful result. I'm not saying you will be this way, however the signs are there.

So far you have polarised your market to old people that are selling or have sold their big block and want to down size to your unit. They also don't like smart *** fast car real estate agents. It's good to have a target market but make sure you are open minded.

What about the people the real estate agent spoke to yesterday or last week that were looking for something like your property? You've already made a post about being approached by an agent that you believe to have a genuine buyer. To achieve the best price for your property, you need the greatest number of potential buyers.

Being impartial to the transaction is important in the negotiation process. It helps ensure a negotiation based on logic, rather than emotion. Often people selling their own home will get offended when a potential buyer makes negative comments about the property as they take it personally. This is doesn't happen with an agent.

My brother and I were both real estate agents at one point, yet he engaged me to sell his property. He had more experience as an agent than I did, however he realised the importance of an impartial party to negotiate the sale.

Best of luck with the private sale. As long as you are listed on the main website I'm sure you will be able to sell the property. The challenge will be obtaining the best price.
 
I fully understand where Brits is coming from, and her reasons for wanting to sell herself - extremely similar to my own reasons for considering DIY. I would not sell my IP this way because it does not stand out as anything out of the norm, would need to be sold rather than being a desirable unique property in demand, which is a significant motivator in making me consider DIY for my PPOR - plus knowing it better than any other person and pointing out what is not immediately obvious until after living their for couple of years and appreciating.

It might be worthwhile pointing out here that I suspect Brits and most others selling themselves would still use a solicitor/conveyancer for the legals, which I think some comments from above misinterpret as DIY for everything. As for being able to answer questions in the contract, it would be hoped that any owner would understand what was in their own contract, and if not their solicitor would be able to clarify for interested parties. I am constantly amazed at how unaware agents are of the sales terms in a contract for properties they are selling, often tell me they just leave it up the the solicitor and generally don't look at it, and many people attending/bidding at auction don't ask to see contract beforehand :eek: which I have witnessed many times personally, sometimes just ask agent what's in it when registering. One day they will get bitten!

As for contacts agents have - I can only see the additional potential buyers that they could produce above those looking on RE.com etc or driving past in the area and seeing sign out the front would be those they know are interested but not actively looking at that immediate time due to being too busy, on holidays, temporarily given up looking out of frustration etc. But this would only capture those the selling agent and co-agents knew, not the other 95% of agents in the area. There is also the chance that the agent may guide an interested buyer onto another property they were selling - for various reasons to their advantage. An owner would not be doing this.

For this reason I would be inclined to leave the property on the market for say 4 weeks before talking seriously to those who had made offers to reduce the potential that interested people may miss being aware of it on the market if the best offer after a week or so was taken in a warm-hot market at less than could have been achieved. Admittedly the down side of this is that if a buyer was considering another property at that time they may buy the other for fear of passing that one up while waiting to see if they were successful with mine and possibly missing out on both. Catch 22. This is a more than a slight risk, but one that can be managed to an extent by understanding what the buyers were looking for and their circumstances, and adapting strategy as may be required.

Happy to hear opposing views, the more the better in making an informed decision on the topic.

P.S. I would use one of the DIY companies which arrange listing on RE.com, signage, possibly brochure (capable of good wording myself, possibly tweaked by more experienced), a 24/7 phone number to pass calls on to me/take message, and likely some tips on selling which may be useful.
 
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You say you're place is worth $330k, and begrudge an agent $6-7k for the sale? Based on comments above, if you drop $5k you will be ahead :rolleyes:

Consider this, an agent has to disclose what they know about the property when asked. You know everything.

There are plenty of websites which will give you access to the realestate advertising portals so these may be worth investigating as some websites don't take casual listings.
 
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