Realestate.com & Domain have to much power

Got an email from a commercial agent ranting about the costs of only having the two big players. Rea has doubled its prices, suburbs are priced differently, etc. anyone got any thoughts? Cheaper than a half page spread in the paper, Lol.
 
Might be cheaper for 1/2 page but how do most people find their property these days?

It is like before the internet paper was king and they could charge an arm and a leg. With internet now king paper has to reduce its price and the online portals can charge the higher amount cause of the viewership.
 
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