Myer is positioning wisely and long term
For those not in the know Water Gardens is the biggest shopping complex by far in the west. It just got a new direct road link from the Freeway. And despite the puns of the west being poor, a lot of rich tradies out there.
And then us middle class types further up the freeway: shop there, movie there, nearest Big W, etc...other than Sunbury which has no real attraction and only 20 min closer. It even has it own train station within 100m walk. Often we train there and back rather than drive. For kids this is great link for the Cinema.
And yes, if you were wondering, it is generally thought the Kath and Kim fictional "Fountain Lakes: Shopping Centre is an amalgam of Water Garden and Fountain Gates. Both outer suburbs, working class, centres.
FYI and thank for the info.
Peter