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Serious/committed buyers look online. Seriously? There are people without internet, or access too it when absolutely necessary? Do you think the buyer will turn up in a FJ Holden with a boot load of pounds and shillings? I browse the local paper and the Courier Fail, but I'm looking at...

I wouldn't bother with paper advertising unless the place was something special/unique/top end. I'd only pay for print media if I was going to get a buyer that was not actively looking for a place.