Hi everyone,
I have decided to sell a property in Brunswick and have just received the advertising schedule from the agent.
They have 2 prices, the 'optimal schedule' at $5,689.70 and the 'minimal schedule' at $5,389.70.
The $300 discount is because the 'large colour display' ad costs $1,170 and $870 with a 'standard colour display' in the Brunswick Moreland Leader (local rag).
I will be choosing the cheaper campaign and thought i could also save $785 by not advertising in "Home Preview Magazine". Do people think they get much exposure or should i drop them from the list?
One more question, do people think this is a good idea:
.... list it for sale at a high amount (the agent mentioned $599k) through the real estate agent's network several weeks prior to any media advertising so that i can test the market and provide prospective purchasers the opportunity to submit an offer prior to auction? One appraisal was $440-470k and another $520-$570k.
Do people think this is a bad idea because it will 'give away' our reserve if we go to auction?
Thank you,
shuggy
YOUR MINIMAL ADVERTISING SCHEDULE
XXXXXX STREET, BRUNSWICK
The Age – Domain Properties For Sale $2,055.20
Week 1 1 Module Display Ad (45 x 63) $653.40
Week 2 1 Module Display Ad (45 x 63) $653.40
Week 3 1 Module Display Ad (45 x 63) $653.40
Week 4 Auction Notice $95.00
Home Preview Magazine $785.00
Week 1 Full page colour display $245.00
Week 2 Full page colour display $245.00
Week 3 Full page colour display $245.00
Week 4 Auction column notice $50.00
Brunswick Moreland Leader $870.00
Week 1 Standard Colour Display $290.00
Week 2 Standard Colour Display $290.00
Week 3 Standard Colour Display $290.00
The Age – Open for inspection $77.00
Week 1 1 line - Open for inspection $16.50
Week 2 1 line - Open for inspection $16.50
Week 3 1 line - Open for inspection $16.50
Week 4 Auction Lisint Domain Express $27.50
Artwork $183.00
Artwork & production $95.00
Floorplan for back of brochure $88.00
Boards $451.00
8 x 4 Auction Photo Board $335.50
Light over board $60.50
Pointer Boards x 2 $55.00
Brochures $251.00
300 quality colour brochures
Internet – listing on 4 sites $350.00
nelsonalexander.com.au
realestateview.com.au
realestate.com.au
domain.com.au
Copywriting $120.00
Site inspection, copy & concept
Photography $159.50
Internal & External Photography
Photo Posters $33.00
Window photograph with banner
Direct Mail $55.00
Neighbourhood distribution & production
Estimated Cost: $5,389.70
Prices current as at 1st August 07
The PDF attachment is property sale prices in Brunswick from August 2007 to December 2007.
I have decided to sell a property in Brunswick and have just received the advertising schedule from the agent.
They have 2 prices, the 'optimal schedule' at $5,689.70 and the 'minimal schedule' at $5,389.70.
The $300 discount is because the 'large colour display' ad costs $1,170 and $870 with a 'standard colour display' in the Brunswick Moreland Leader (local rag).
I will be choosing the cheaper campaign and thought i could also save $785 by not advertising in "Home Preview Magazine". Do people think they get much exposure or should i drop them from the list?
One more question, do people think this is a good idea:
.... list it for sale at a high amount (the agent mentioned $599k) through the real estate agent's network several weeks prior to any media advertising so that i can test the market and provide prospective purchasers the opportunity to submit an offer prior to auction? One appraisal was $440-470k and another $520-$570k.
Do people think this is a bad idea because it will 'give away' our reserve if we go to auction?
Thank you,
shuggy
YOUR MINIMAL ADVERTISING SCHEDULE
XXXXXX STREET, BRUNSWICK
The Age – Domain Properties For Sale $2,055.20
Week 1 1 Module Display Ad (45 x 63) $653.40
Week 2 1 Module Display Ad (45 x 63) $653.40
Week 3 1 Module Display Ad (45 x 63) $653.40
Week 4 Auction Notice $95.00
Home Preview Magazine $785.00
Week 1 Full page colour display $245.00
Week 2 Full page colour display $245.00
Week 3 Full page colour display $245.00
Week 4 Auction column notice $50.00
Brunswick Moreland Leader $870.00
Week 1 Standard Colour Display $290.00
Week 2 Standard Colour Display $290.00
Week 3 Standard Colour Display $290.00
The Age – Open for inspection $77.00
Week 1 1 line - Open for inspection $16.50
Week 2 1 line - Open for inspection $16.50
Week 3 1 line - Open for inspection $16.50
Week 4 Auction Lisint Domain Express $27.50
Artwork $183.00
Artwork & production $95.00
Floorplan for back of brochure $88.00
Boards $451.00
8 x 4 Auction Photo Board $335.50
Light over board $60.50
Pointer Boards x 2 $55.00
Brochures $251.00
300 quality colour brochures
Internet – listing on 4 sites $350.00
nelsonalexander.com.au
realestateview.com.au
realestate.com.au
domain.com.au
Copywriting $120.00
Site inspection, copy & concept
Photography $159.50
Internal & External Photography
Photo Posters $33.00
Window photograph with banner
Direct Mail $55.00
Neighbourhood distribution & production
Estimated Cost: $5,389.70
Prices current as at 1st August 07
The PDF attachment is property sale prices in Brunswick from August 2007 to December 2007.