Leading home builder Dale Alcock, who as managing director of the ABN Group employs about 1400 people, fears there won't be enough Perth-based workers to meet the demand for new properties across the city in the next few years.
Mr Alcock is planning a PR blitz to convince workers it's time to give up the FIFO lifestyle and come home.
"I've sat and watched the mining companies spend massive amounts of money on recruitment for workers," he said. "But as soon as the iron ore price drops then these resource companies act like a guillotine.
"The housing market is definitely on the up and it's not going to be a short-term bubble.
"We're in for a really strong housing cycle for at least the next three years. Guys, it's time to come home. There is an improving construction industry that is going to have demand for your labour."
Among the strategies Mr Alcock is looking at are airport posters, social networking campaigns targeting apprentices and radio spots on local stations near mine sites.
Mr Alcock says a major part of the campaign will be telling the state's FIFO workforce that they don't have to sacrifice their family for work any more.
One ad he is considering would ask listeners if they knew what their kids were up to, or what their wife was doing.
Another would ask miners why they were working so hard for money that they would lose in a divorce, anyway.
