I have a premonition that this is going to start world war three again with the agent bashers on this site - however, here goes...
agree all you like with Neil - I like a lot of what he says - but i disagree with him on this point.
you cannot sell a secret. too bad if the street the house is on is a back street that no-one traffic drives down. It would prevent it being seen.
Window cards are almost a thing of the past - the numbers you see at your window now are maybe 10% of what existed even 5 years ago.
As for RE.com - yes a necessary evil, but marketing requires a broad approach and developing attraction strategies includes many media. I am not talking about a full page ad in the Sydney Morning Herald, but certainly each property should have a tailored marketing plan developed to attract the largest number of buyers to the property to increase the chances of finding a buyer and perhaps even creating that sense of urgency or multiple offers...
this point alone (marketing) is why the majority of jenman agencies do not compete well on a local level - they tend to have their support in a very localised area due to the methods of marketing their services (doorknocking etc), but when there is a coupe of competitors close by they struggle. I have worked with Jenman, non-Jenman independent and franchise agencies - so am not pulling this out of my rear...
A good agent won't touch a listing without marketing - reputations are everything in this game and when you develop a reputation for being able to sell quickly at a good price, you don't want to risk having a property sit on the market for a while due to either high price expectations by the vendor or them not willing to "put it out there!"
as for your question about sales per year - difficult to answer with market fluctations and types of agencies, locale etc - but one a fortnight gives a good income. Any agent pulling over 100k could be GENERALLY considered as having a clue.
hope this helps...
UC
(ducks preparing for the barrage from agent haters)
I am not an agent hater.
The house on a back street is always going to struggle. No amount of advertising is going to make that a gem if the position is no good.
All your doing is marketing yourselfs with the money from sellers. Our local paper is covered with advertising form Buxton, Hocking Stuart, Ray White, Hodges etc.
I will only agree to disagree on the marketing side.