That's mainly for the business ads. But elsewhere, bottled water must be at least equal in its exposure.
It seems that no schoolkid is allowed to stray more than 100 metres without clutching a bottle (and the obligatory hat). A wander off to the lockers is hardly a Simpson desert trek you know!
And the ads for the swank private schools seem to have more than their fair share of 'beautiful people' bottle-clutchers pictured.
My kids clutch bottled water - but closer inspection will reveal the label almost non existent by constant rinsing and tap refilling ...
You tried buying a drink bottle with a pull out top for less than $8 these days?