Notes from John McGrath preso 23/3/05

Real Estate Notes (courtesy a friend of mine):
John McGrath seminar to private employee group
23 March 2005


John McGrath Started in Real Estate in 1982 when he was 20
His company is now worth over 2 billion
NSW Customer Service CEO of the year 2004

John McGrath has written 4 books (the last one came out in November 2004)
23 years in Real Estate- the Market changes all the time
He got into real estate because he was passionate about it
He also has a real estate management company that looks after 3000 rental pro

When John first started his boss told him, “You have to buy Real Estate if you’re going to sell it.”
So he saved all his commissions and was able to buy a house in Paddington – a terrace – for $105,000. It was in really bad shape. It had an out door toilet that didn’t work and lots of other problems. Paddington wasn’t the trendy neighbourhood it is today at that time.

He got some mates together and they fixed it up.

John saved more money and bought another house four $100,000
Then he bought Good hope Reality – in Paddington and sold the properties to buy the business.
The properties had gone up in value.

For his $200,000 investments he got $500,000. So in 5 years he thought he’d made 150% profit.

But he’d only put in a deposit of $20,000 while his renters paid down the mortgages so in reality he’d made 1500% return on investment (ROI)

John recommends using leverage and gearing (ie barrowing money) but is the first to say,
“Don’t over barrow don’t over stretch”

What ever you do get in the Market. Property goes up in value (on average) faster then you can save money. So the sooner you get in the more you make.

“One good real estate investment is worth a lifetime of talk” Henry Ford.

Current Market Factors
Prices are down 5% to 10% after October 2003
The reasons the prices are down are.

-There have been two interest rate increases
-Prices had been going up (in the double digits) for years
-NSW Vendor Exit tax

The Market is now stabilised
A good indicator of this is auction clearance rates.
At the low auction clearance rates were 50%

Dec 04 to march 05 Auction Clearance rates are up to 73%

Auction clearance rates were at 80-85% during the real estate boom

Factors that indicate Real estate is a good investment.


- Interest rates still low after recent rise & potential future increase (.25%)
- Share market is performing well
- Economy remains stable
- Unemployment is low & stable
- Sydney population is growing about 50,000 people a year
-

Factors Typically Present During Property Burst

1. Falling economy
2. 2 High interest rates
3. High Unemployment

Market Trends & Observations

1. Greater demand for Apartments
(49% Sydney sales in 2003 were apartments up from 28% in 1993)
2. Main investment groups- Empty Nesters (couples who’s children have left home)
& Young professional 35-45

3. Inner City & Beach side Lifestyle Precincts most Popular (Bondi is one of the hottest selling places in Sydney – where as 15 years ago no one wanted to buy there and were offended when asked to consider a property their.

4. Expatriate purchaser continue buying but slowing due to strong $AUD. When the $AUD was down people for overseas started buying property.

5. Internet provides easy market access for global audience. People buy off the Internet site unseen.

Tracking the Price of an average inner city property over the last 38 years.
The property is a 3 Bedroom Cottage

Years $
1967 10,000
1972 18,810
1977 31,270
1782 62,302
1987 73,095
1992 139,683
1997 196,825
2002 381,563
2005 460,000

Property doubles every 5 to 7 years most of the time. You can see in the list above that there was a slow down in the mid 1980’s. Inner city properties went up faster then outer west properties.

The Average apartment is 90 square meters. Do invest in anything less then 50 square meters.

Key Factors to look for in a Suburb.

- Coffee Culture & Retail village
- Transportation hubs (with in one kilometre from a train station is good)
- Near Waterways & beaches
- Proximity to CBD (15 kilometres)
- Heritage Precincts.

Tips to Buying Apartments

- Focus on capital growth not yield (focus on how much the unit will go up in value not in how much you will make in rent – the rent should be used to pay the mortgage.

- Only buy from quality developers or builders (Multi-Plex, I didn’t write the others down)

- Key Factors – Location, Position & Aspect (Location= Which suburb, Position= Facing north is good, facing south is bad. Aspect= does it look nice)

- Get expert advice if buying off the plan- Size of rooms ceiling heights, finishes etc. noise transference.
- Buy upper median price for the best growth – better to buy just above average (best units are priced up)

Growth Areas
Coogee
Maruobra
Glebe
Dulwich Hill
Stanmore
Leichhardt
Annandale
Lane cove
Epping
West Ryde
Manly
Dee Why
Erskinville

Sydney CBD North (Darling Harbour area is better then Sydney SBD south Redfern area


Avoid if Possible
- Rental Guarantees

- Serviced Apartments

- Refurbished Commercial Property (McGrath has had more infistruture problems with these places then any other)

- Company titled apartments (I’m not sure what this means)

- Avoid buying with friends

Avoid buying where they are building a lot of new houses. You don’t get much capital growth if there is a lot of new product being developed in the same area.
 
ren-A said:
The Market is now stabilised
A good indicator of this is auction clearance rates.
At the low auction clearance rates were 50%

Dec 04 to march 05 Auction Clearance rates are up to 73%

??? Where is this data coming from? The latest I read about sydney had clearance rates still around the 40 to 50% mark. Is this from a specific area?
 
This presumably would be figures John Mc has sourced, and ren-A is just reporting what John has said. Presumably they're figures from his own agency. If that's the case, they would pehaps not be typical- my understanding is that his agency deals with the more upmarket properties, so clearnace rates may be different.

Some agencies have differeing criteria for what constitutes a clearance. If it sells within 4 weeks of the auction, it's regarded as cleared :D
 
John McGrath

The info comes from a speach John McGrath gave last night 24/03/2005. He said the data came from his offices. Which - from what I understand- don't really include the Wester parts of Sydney which (McGrath said) is a slower market then the rest of Sydney. So over all Sydney may be 40 to 50% auction clearance rate but the areas that McGrath deals in have a higher rate.
 
john mcgrath

I can't help admiring this guy. He almost always makes much sense to me. He has picked coogee as a growth area though. One thing I don't understand fully is why he and others pick coogee when i think the neighbouring quieter beach suburbs have more potential due to less back packer element. I've raised this before on the forum but it seems not too many posting members invest in these areas.

He has built a great empire. The Edgecliff office is very impressive. Unfortunately all the gloss of the office and the staff did not translate to good service. Staff on front desk were more interested in how they looked, than to serve.

end of pointless post.

Cheers,
 
Ashley said:
The info comes from a speach John McGrath gave last night 24/03/2005. He said the data came from his offices. Which - from what I understand- don't really include the Wester parts of Sydney which (McGrath said) is a slower market then the rest of Sydney. So over all Sydney may be 40 to 50% auction clearance rate but the areas that McGrath deals in have a higher rate.

Where are theses area that are reporting a 73% auction clearance rate at the moment?
 
Oscar,

I was also a bit interested to see John McGrath had chosen Coogee above surrounding areas. Clovelly always impresses me. Maroubra is mentioned (I'd agree with this). What about Malabar? Often overlooked.

I found this excerpt in a Sydney High article-seems he was in the same year as Russell Crowe.

95 out of 500 in the HSC, you probably got an automatic 20 marks for writing your name on each examination booklet:-

"The youngest of three sons, McGrath was 12 when
his parents divorced. He and his brothers lived with
their mother, who was often strapped for cash. “I
remember periods when she didn’t have enough
money to fill up the car with petrol,” says Matt, the
second son. “I remember a number of times coasting
down the hill to the petrol station because her car had
just run out.”

When their mother remarried and moved to
Melbourne, Matt and 16-year-old John opted to stay in
Sydney, sharing her Paddington terrace house. There
were loud parties. Dishes piled up in the sink. “It was
chaotic. Really horrible,” says John, who went to
Sydney Boys High but often wagged classes. In his
final-year exams, he failed even more spectacularly
than he had anticipated, scoring just 95 points out of a
possible 500.

At first, this didn’t bother him unduly. “I thought,
‘Well, that’s okay. I’ve got sport as a back-up.’” A
talented athlete who had captained the school football
team, he had hoped to become a professional rugby
league player. But one of his lungs collapsed twice in
the space of a month, and doctors said more bodycontact
sport was out. The disappointment was awful,
he says, but yes, he found the silver lining. Those early
setbacks galvanised him. “I took control. I got very
serious about getting ahead in life.”

The way McGrath tells it, he had been Sydney
High’s least-likely-to-succeed: “Russell [Crowe] was a
larrikin,” he says. “I was probably more of a no-hoper.”
But that is not his brother Matt’s recollection. “John
was always extremely competitive,” Matt says. “There
was a drive to succeed and to win.”

He got a job as a trainee car salesman, then moved
into real estate, working as a letting clerk before
joining the sales team at Goodhope Realty in
Paddington. When he borrowed money to buy the
agency in 1988, he assured the small staff they were
going places. “He had them so psyched,” remembers
Simon Reynolds. “In this tiny shopfront, he had
convinced everybody that they were going to be the
greatest real estate agency in the world.”


Ajax
 
Ajax wrote.
"I found this excerpt in a Sydney High article-seems he was in the same year as Russell Crowe."

That explains something McGath said in the seminar. He spoke about how he sold a house to Russell Crowe for $15 mil in Woolloomooloo after Russell looked at the place for only 15 minutes.
 
Last edited:
Thanks Ren-A
I've just finished his book You Inc and it's fantastic. It gives great insight into building and marketing your business.

Since I view my skills and myself as my product in the workplace I think this book has relevance to me and how I market myself within the workplace. He deals with the whole package and not just the $$ side of things - he drills down into health and wellbeing and having happy campers at work and the rest looks after itself.

Can anybody suggest any other books that deal with life coaching or business or personal development?

Cheers
Ecogirl
 
i got a lot of mileage out of "the e-myth revisited" by michael gerber. it helps you end up owning a business, not owning a job. another one is "million dollar consulting" by alan weiss, which is full of ideas on building services based businesses.
 
Ecogirl said:
I've just finished his book You Inc and it's fantastic. It gives great insight into building and marketing your business.

Can anybody suggest any other books that deal with life coaching or business or personal development?

Cheers
Ecogirl

Hi Ecogirl

I bought 'You Inc' and Peter Spann's 'Broke to Muti-Millionaire in just 7 Years' a week or so ago and have jsut about finished both.

In the back of his book, Peter rates John McGrath's earlier book, 'You Don't Have to be Born Brilliant' above 'You Inc' so if you haven't read that, it might be worth a read. I haven't read it either so I'll be looking for it myself next time i visit the bookshop.

Does anyone that's read it have any comments on it?

Cheers :)
 
Sultan of Swing said:
Does anyone that's read it have any comments on it?

Cheers :)

Hi SOS,

You don't have to born brilliant focuses more on the personal development side, what your goals are, how to find your motivation and the power of focus.

They're both (You don't have to be born brilliant and you inc) a great read and very text friendly. Even if you aren't involved in RE or property I would highly recommend them - my 14 year old brother even picked one up and enjoyed the read.

e x
 
Hi all

I've read "You Inc" and met John Mcgrath personally at end of small business

seminar last year.

I have found him very energetic and pleasant person to talk to.

I'd highly recommend his book to anyone who is interested in personal

development.
 
Have met JOhn and yes he knows his stuff.

Would like to say though he also knows how to work figures like Auctions and %.

I.E.

My company has a 100% retention rate with clients
And we have won 100% of all propsals we submit.
We ahve had only 20% staff turnover in 5 years.

Translated.

We are small
We are specialists.
We have 15 clients.
They love us.

Be wary of stats but to close McGrath has the profile and was whom I very sucessfully sold through in 2003. :D

Peter 147
 
Ecogirl said:
I've just finished his book You Inc and it's fantastic. It gives great insight into building and marketing your business.
I've just found a copy today at our local (Belconnen market) bookstore- $12. When I have time to read, I'll post a comment.
 
Both those books of John's are very very good.

My other faves are "Don't die with the music in you" - Wayne Bennett and "Would you like Attitude with that" - Justin Herald.

John is the most truly amazing person I have ever met. He actually sold that property for Russell Crowe recently. He told me he was shattered when Crowe left school in Grade 11......it left him the school's least likely to succeed, the mantle Crowe had in fact held :D When the injury stopped his footy career he had already been in training with Easts (Sydney Roosters) seniors. He has a framed Sydney Roosters jersey above his desk in his office.

Kev

www.kevinhockey.com.au
 
Hi Kevin,

I just finished perusing your website. It’s informative, relevant and user-friendly. Nice work.

Just one thing - your catch-cry seems to be "Lets us free up your time". Is that a typo? As in "Let us free up your time".

George
 
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