Time to put it out there

Okay. This is us ... :D ...the new venture that began 12 months ago

https://www.facebook.com/pokolbinpurple

The website should be live by the end of March - and unfortunately we won't have anything to sell until harvest next October/November - but feel free to like, join the ride and I'll let you know when the shop is open.

Any comments and feedback welcome :eek:
 
All the very best Lizzie- produce is a game of love that's for sure :)
FB page looks nice - pity you can't introduce scratch and sniff ;) as I adore garlic, no matter what the colour!
 
The inspiration was:

Bought property for lifestyle - has shiraz vineyard - no money in grapes - lots of spare land even with 2 horses and 2 cows - what else can we do? - holiday rentals? - to expensive to set up and don't really want random people on our property because then it's not "our" property - more grapes? - no money in grapes - olives? - no money in olives - hops? - wrong latitude - Dorper sheep? - continual management - what grows well in our area that is a niche market? - what is inexpensive for setup? - garlic? - yeah - we like garlic - it's a relatively easy crop to grow but incredibly labour intensive for short burst twice a year - a growing market with fair price - long sale period without spoiling - doesn't need intensive babysitting whilst growing - can grow organically - can sell to local restaurants on a weekly basis - can sell online to the consumer and be posted without spoiling - can sell in varied quantities - can value add - can set and forget and travel for up to 6 months during winter ...

... why not?

Put in sample crops last year - and ready to go public this year.
 
The inspiration was:

Bought property for lifestyle - has shiraz vineyard - no money in grapes - lots of spare land even with 2 horses and 2 cows - what else can we do? - holiday rentals? - to expensive to set up and don't really want random people on our property because then it's not "our" property - more grapes? - no money in grapes - olives? - no money in olives - hops? - wrong latitude - Dorper sheep? - continual management - what grows well in our area that is a niche market? - what is inexpensive for setup? - garlic? - yeah - we like garlic - it's a relatively easy crop to grow but incredibly labour intensive for short burst twice a year - a growing market with fair price - long sale period without spoiling - doesn't need intensive babysitting whilst growing - can grow organically - can sell to local restaurants on a weekly basis - can sell online to the consumer and be posted without spoiling - can sell in varied quantities - can value add - can set and forget and travel for up to 6 months during winter ...

... why not?

Put in sample crops last year - and ready to go public this year.

Very smart thinking. Especially when you can tack the word 'organic' and 'local' to it the price rockets upwards.

I have a colleague who is a market gardener, the price variance for these attributes is huge.
 
Okay. This is us ... :D ...the new venture that began 12 months ago

https://www.facebook.com/pokolbinpurple

The website should be live by the end of March - and unfortunately we won't have anything to sell until harvest next October/November - but feel free to like, join the ride and I'll let you know when the shop is open.

Any comments and feedback welcome :eek:
Good luck with your business. From what i've seen of your postings over the years, I'm sure you will make a great go of it.

Have you considered putting a 'coming soon' template for your website in the interim. It's much nicer to have a coming soon or launching on date page to help with expectations. Further to that, I would create a mini-ebook relating to mushrooms which is focused towards your target customer, and use this as nice enticer to subscribe to your email mailing list. That way, when your site down launch, you can promote it to interested parties and when your first crop of mushrooms are available, it is quick and easy to get the word out.

Very smart thinking. Especially when you can tack the word 'organic' and 'local' to it the price rockets upwards.

It is probably not what you meant, but you can't just tack 'organic' on it and raise the price. People after organic food aren't the typical 'Coles' type consumer. If it isn't certified and is proclaiming to be organic, the brand will be tarnished and not many of this core market will buy it.

Registering with ACO (Australian Certified Organic) is a 3 year process. Every property goes through the 3 year process, with the first year being 'pre-certification', and the next 2 being 'in-conversion'. During these time frames (and afterwards to maintain certification) inputs and production methods must adhere to the Australian Organic Standards. Ie no chemicals (pesticides etc) or artificial fertilizers etc can be used.

So if a business is only a year old, and this is their first crop, then it really won't be recognised by those obsessed with and in the know, as organic.
 
That way, when your site down launch, you can promote it to interested parties and when your first crop of mushrooms are available, it is quick and easy to get the word out.

...

So if a business is only a year old, and this is their first crop, then it really won't be recognised by those obsessed with and in the know, as organic.

Um - garlic not mushrooms :D

True regarding "organic" - perhaps I should clarify as "organically grown".

Many members of the Garlic Association have looked into being certified as they grow organically, and we had a speaker from an organic registration group discuss at length at our last conference, only to learn that organic registration is a very lengthy, annually time consuming, stringent and expensive process - with the registration company representative admitting there is no protection of the paid organic status from those that "claim" organic. A toothless tiger.

Several association members who were previously certified elected to let their certification lapse as they found there was no benefit to them, in terms of price and sales, in exchange for the annual expense, documentation and auditing onus.

After much research, and discussion with small growers and certifiers, the consensus is that, unless you are exporting, or selling in large quantities to the supermarket chains, or have a large and diverse property/income where the entire property is certified, there is no point in spending the many thousands of dollars, and paperwork hours, a year on certification.

It has been found that most consumers are happy to know where the garlic came from and that it has been organically grown ... this comes from trust of the grower, a direct link from the farmer to their market, and constant communication to buyers from growers.

If we grow to such a commercial size that it is beneficial - or a requirement - to be certified then we most certainly will go down that path.

In the meantime - we are happy to be known as "organically grown" - with every stage of our crop on full view of buyers either personally or via facebook/website ... but thanks for the heads up as I have changed a comment on the page from "organic" to "organically grown" to save confusion.
 
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