First Home Buyers

It's called Marketing. http://www.capricornproject.com.au/for_sale/lots.shtml
Looks like there are hundreds of blocks on the development ranging in price from $200k to $600K. Giving away $1m is small change for getting media attention. And obviously it worked for them, as people camped out to buy a block and the media reported it. In addition it's getting coverage on Australia's leading property forum. ;)
 
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