Higher end for Heidelberg Heights?

I'm thinking about what to build on my Heidelberg Heights property. There is plenty of lower end product on the market and the selling price reflects this.

Example: Sold for $465,000

http://www.realestate.com.au/property-townhouse-vic-heidelberg+heights-115735791

I was hoping for a higher end value than that. There are some examples of more expensive properties around: e.g. Sold for $595,000

http://www.realestate.com.au/property-townhouse-vic-heidelberg+heights-115932691

and: On the market for $650,000

http://www.realestate.com.au/property-townhouse-vic-heidelberg+heights-115418895

I don't really see the difference and I'm not sure what I am missing. A good point for me is my block is off a main road but overlooks a park.

I probably need to look inside because it's always obvious from the photos. Although, sometimes it is:

http://www.realestate.com.au/property-house-vic-heidelberg+heights-116052099

What do I include to go higher end without being ridiculous?
 
It depends on the actual streets.

Drive around and you will soon pick up what you need to build

Chris
I'm more interested in levels of finish at the different price points. I know some agents that work in the area so I will talk to them when I am over there.
 
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