How to get best exposure of property for sale in unknown suburb

This is the problem no recent comparable sales??? I had a quick look, have you physically checked out what is currently on the market at around $580K, which seems to be the higher entry level at the moment in Kiara from what I can see.

Why is your property worth $100K more? Why is there such a huge discrepancy with the agents pricing? Who consistently sells for good prices in the area? Who is aggressive? Who knows their stuff?

Tacking on 10% from last valuation may not sell the house, because it is totally dependent on where the market is today, markets can change very quickly. As you stated the market has changed.

I would not compare Bennett Springs to Kiara, it will be like chalk and cheese, just my opinion. Bennett S, new product, people pay more for this, and seems to have had excellent growth over the last couple of years.

My concern is getting the listing price correct, if you over price you will be shooting yourself in the foot, properties that stay on the market too long only go one way and that is south. You then have the vultures looking for bargain, and before you know it the low ball offers come in. Harsh as it may sound I think its just so important to get this right as is getting the right selling agent.

I sold 2 properties in Dalyellup at the time every house was the same brand new 4x2, the market had crashed, I needed to sell them both and knew it was going to be tough. I got the best agent in the area and he was hard working and super aggressive.

Strategy we used - we went around $15K below anyone in area with same product ie from $385K, I wanted $400K, so this enticed buyers into my property, at this time it was difficult to get buyers into the homes. The agent of course got an offer of $385K and then he worked it up till be got $400K. I am not sure how this would work in your area, but of course getting the right is also important.



All the best.

MTR:)
Excellent questions you raise and I can answer a few. This is a few different ways valuers and re agents have valued my place.
* by the recent ave upper quartile sales in Kiara. (This method disregards that most are 4 bedroom homes, not 5 like mine, don't have big ganes room also and up to 350sqm less land.
* another method was land size, building replacement costs inc. extra's like outdoor BBQ, outdoor sink and gas, bullnose veranda, paving, patio, reconstituated granite, tiles to ceilings and all other extras.
*another method, agent drove around whole suburb and said street and house was more superior than rest if suburb so worth x more
*another method - I almost purchased a house in Morley a couple of streets away but vendor had just accepted another offer a few days before I bought this house. It just sold a couple of months ago. Agent worked ou a percentage of recent sale price and original sale price 11 years ago and applied percentage to my property
From my local knowledge (neighbours with kids at local catholic primary school) this is sort after street and regarded as more of a Morley address. Apparently this was one of the first streets in estate to sell, which started at around 800sqm blocks whereas later stages became around 450-650sqm blocks.
I hear also Morley side is more sought after than Lockridge side.
When I moved in there was still three vacant blocks and since then there has been quality 300sqm + houses built, like 2 storey Webb & Brown Neaves so our street does have a newer feel.
A couple of my newer neighbours have upgraded here from Bennett Springs. An agent did hold your view though also that you couldn't compare the two.
There is no area specialists. I found some stats a couple of days ago that an agency located in North Beach has sold the most properties in Kiara in past quarter. That's how crazy it is!
I saw recently it costs around $400,000 to build a similiar home by Dale Alcock so to me high 5's on this size block is way too cheap.
 
Wow, that makes it difficult.

No area specialists, OK, but surely agents dealing in surrounding areas should have an idea. Any turkey can pull up stats and make an assumption, but what you need is someone who has a track record of selling and is using clever strategies.

You don't need to meet anyone this is time wasting at the moment. What are Team Summit like the principal also acts as a BA. They appear to sell quite a few properties in your area??
 
Wow, that makes it difficult.

No area specialists, OK, but surely agents dealing in surrounding areas should have an idea. Any turkey can pull up stats and make an assumption, but what you need is someone who has a track record of selling and is using clever strategies.

You don't need to meet anyone this is time wasting at the moment. What are Team Summit like the principal also acts as a BA. They appear to sell quite a few properties in your area??

Yes, he's about the only person I haven't seen and he did come up on the list of top 4 sellers in Kiara. I think he's just moved to his own Bassendean office, will call him.
 
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If its any help the most prominant agents in your area from all the opens i have been to over the last 3 years would be

-team summit
- newman realty
- jason whiteman ray white ( more morley but seems to sell alot of property)
- jan dirosso ray white
- polaris realty.
- housesmart http://www.housesmart.com.au
 
If its any help the most prominant agents in your area from all the opens i have been to over the last 3 years would be

-team summit
- newman realty
- jason whiteman ray white ( more morley but seems to sell alot of property)
- jan dirosso ray white
- polaris realty.
- housesmart http://www.housesmart.com.au

Thanks for that. I did weigh up if I should try Jason as well as Manuel. May as well get them out
Yeh, maybe Jan too
Polaris - um, after I got a return phone call off them and they asked for my contact number, and some other stuff, no faith! Lol
Housesmart /burbs on the forum. - I don't think that would work either :cool:
 
I saw recently it costs around $400,000 to build a similiar home by Dale Alcock so to me high 5's on this size block is way too cheap.

Don't forget to factor in that although to replace your house might cost that, it doesn't mean that yours is worth that. Does it make sense?

Your house will depreciate from the day you build it - just like a car.

The land is generally what goes up in value and the house goes down unless renovations have been done, especially is taste/fashion has changed.

It's a toughie having one of the nicer houses in the area you may need to wait awhile for someone to be the perfect buyer.
 
Don't forget to factor in that although to replace your house might cost that, it doesn't mean that yours is worth that. Does it make sense?

Your house will depreciate from the day you build it - just like a car.

The land is generally what goes up in value and the house goes down unless renovations have been done, especially is taste/fashion has changed.

It's a toughie having one of the nicer houses in the area you may need to wait awhile for someone to be the perfect buyer.
It is a toughie. I met a guy a couple of months ago who moved here from North Perth as he was sick of the crime there, he lived near the rail station. If you had your kids in the private school system it's a great place to live but the public high schools are very average.

Yes I do get the depreciation thing. If I didn't I'd want $700,000-$750,000. :) a 2 bedroom house directly behind me on 450 sqm block sold about 8months ago for $450,000 in a really squishy street. That sux having a house double the size and land a lot bigger land if it only sold for a bit more!
I think I might just test the market for a mOnth and keep if I don't get a decent offer.
 
I would suggest advertising in print. It will attract people to the look of the house and the features, and then they will have a look at the suburb next. By this stage they have been attracted to the house and will consider a suburb that may not have previously been on their radar!

Buyers who are looking online are VERY specific with their criteria and seldom look through the properties for long enough to get to the surrounding suburbs. The best comparison would be how many times have you looked past the first page of google when looking for something. You would be shocked at the statistics from REA about how few people scroll to the second page of realestate.com

A Premier listing online will keep you at the top of the search, and will also mean that your property will come up as a priority when people just search the greater Perth area.

This is a perfect example of print advertising assisting you to sell your property in my opinion
 
I would suggest advertising in print. It will attract people to the look of the house and the features, and then they will have a look at the suburb next. By this stage they have been attracted to the house and will consider a suburb that may not have previously been on their radar!

Buyers who are looking online are VERY specific with their criteria and seldom look through the properties for long enough to get to the surrounding suburbs. The best comparison would be how many times have you looked past the first page of google when looking for something. You would be shocked at the statistics from REA about how few people scroll to the second page of realestate.com

A Premier listing online will keep you at the top of the search, and will also mean that your property will come up as a priority when people just search the greater Perth area.

This is a perfect example of print advertising assisting you to sell your property in my opinion
Thanks Ryan, I think they are very wise words and gives a lot of clarity!
 
my 2 cents

I usually only recommend spending clients monies on print advertising if
1 your target demographic of your best buyers are 45 years and over.
2 you want to attract buyers from other suburbs - which certainly sounds the case here.

Every one else is fairly computer literate under the age of 45, and so monies spent on ensuring your first online impression is awesome (staging, professional photos, house plans artwork) is also worth a thought

Not having 10 recent sales of similar properties can be a pain when trying to work out likely sale expectations, on the reverse it can also be a major advantage when you have no similar properties for sale competing with your place for the buyers ready to buy.

Pricing can be tricky for an owner to get comfortable with - always the fear of underselling it. My experience suggests an asking price coupled with a sales strategy is dependant on;

1 the seller's situation in relation to why they are selling
2 how the seller likes/wants to negotiate
3 what time frame they are happy to be on the market for

Given your earlier comments, taking as fact your property is a standout for the suburb, well above the average size, quality and price, you've rightly identified you are going to struggle to get eyeballs attached to the right sized wallets using online major real estate websites wher eyou are suburb restricted.

So if i was in your lounge room, I'd be talking to you about auctioning and/or set date sales, with a massive chunky (round figures) bait price - Like a Buyers Guide of over $600,000 +. You'll be looking at a three to four week campaign minimum (most likely a sale occurs in the two weeks after the end date / auction) - and probably need to spend in the order of $2,500 to get the exposure you are chasing from neighbouring suburbs.

I'd be thinking

$155 - $650 Professional Photography -
$100 to $400 Online websites - (not a big fan of these top of page highlights)
$600 - $1,800 Newspaper Photo advertising - 4 weeks X $150 per week, per suburb - so pick the best 1, 2 or 3 suburbs nearby where your premium buyers are shopping, also include a tinyurl link in the text, makes it easier for people to search your property if it catches their eye.
$200 to $350 Photo signboard
$200 to $500 local area letterbox drop, quality brouchure
$100 title searches, id checks, postage & petties

$1,355 minimum to $3,800 cover all bases - to be spent

As to whatever strategy and pricing method you prefer and plan to choose, take a moment to remember that all buyers shop Logically to begin with (they have a budget, a criteria of size, features, preferred suburbs and are looking for the best value they can find for their budget) - but Home Buyers who fall in love with a house will make a buying decision (and negotiate) based on emotion, if you can just get them into your property.

Happy selling
 
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As to whatever strategy and pricing method you prefer and plan to choose, take a moment to remember that all buyers shop Logically to begin with (they have a budget, a criteria of size, features, preferred suburbs and are looking for the best value they can find for their budget) - but Home Buyers who fall in love with a house will make a buying decision (and negotiate) based on emotion, if you can just get them into your property.

Happy selling

+1

Totally agree with this which is why I hate listings with no price. Price is needed for the logical brain to investigate further THEN the photos and people imagining themselves living there take over and help them dig deeper into their pockets.
 
Thanks Paulie and Westy.
I had one agent give very similar advice. He mentioned that he lost his focus on selling in past months, was paying for it, and ready to refocus and work hard to achieve great results. I really got turned off by this admission but maybe I shouldn't be concerned?!
 
I've had two Perth agents tell me this us just the beginning of Perth property prices. I had one agent tell me not to sit around renting, to purchase another property ASAP. The two agents with those views are also developers. The other two agents I've seen are just re agents. It will be interesting to see which agents were right! If most of the appraisers are correct it means my suburb hasn't moved at all in past year. I'm hoping they are wrong.
Good point Paulie regarding maybe people are sitting on sidelines waiting for something like this to come on the market. That's the view I hold (and no-one else so far) holds. I did look at properties from Bassendean to Bayswater to Bennett Springs, Noranda, Beechboro, Morley for two years before I found a property I liked!
The agents don't know some of the local knowledge I know. One of my neighbours has been hinting for years she may want to buy our place as her place was too small. When I told her I wasn't selling she started shopping around and she decided she didn't want to leave the street and has just finished a 4 room extension.
Lockridge High is changing image and name to Kiara College in 2015. I might look into that more, but I think that could be a bit of a positive. And then there is talk of a Catholic High school being built. So surely that would be gaining popularity with the families already at the local catholic primary!
 
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