Have your laugh guys, because you know what's funny? It doesn't matter that the campaign was shot down by GetUp for an official run. You may look at the campaign as a failure, I see it as a success. Off the top of my head the strike was covered:
Covered initially on SMH/Domain Blog
Front and centre on websites the next day: SMH/WA Today/The Age
Had coverage on Yahoo News
Kochie interviewed David Collyer on Sunrise
Prompted REIV to make a statement suggesting it won't work
Barefoot Investor mentions in a recent article
Interviews on multiple radio stations
That's all off the top of my head, I guarantee you there was more.
It got people talking. It planted the seed of doubt.
Prosper launched the campaign and the interest caused from the GetUp campaign suggestion launched this item into the mainstream media. If you guys think this campaign was a failure then I suggest you have a thing or two to learn about viral marketing