Not sure if I buy all those industrial super ads. Afterall, how much are they spending on advertising (at PRIME time)???
I looked into the industrial super vs private funds just last year when I started my own business, and found that although industrial funds do have lower fees, they also have fewer choices.
For example, I was deciding whether to put my money in Australiansuper vs Macquarie and wanted part of my money invested in Australian shares. Australiansuper has one managed fund for Aussie shares whereas Macquarie gave me 20 options.
Also $1 a week = 0.5% of $10,000 as an administrative fee. Macquarie charged me 0.75% administrative fee. So effectively my super portfolio with Macquarie needs to make just 0.25% over the industrial super fund for it to be more worthwhile.
I also found that the insurance option with industrial super funds really crappy. I plan to have a few properties and found that they will not be able to insure me for anything over $500,000 for death & TPD insurance. What's worse is the fact that my insurance premium will INCREASE each year but the sum payable in case of a claim will DECREASE
If you have a look at the definition of the insurance policies available under industrial super you will find that they are so far behind the standalone policies available in any private super funds.
So I think just like anything in life, you pay for what you get ...